Bentonville’s world-class mountain bike trails have inspired Walmart’s first private label mountain bike brand, Ozark Trail.
Walmart is targeting the bikes at entry-level mountain bikers with prices ranging from $198-$398, but with better frames and components than what are typically found on a department store bike.
The variable-size frames will be aluminum with wheel size options of 24, 27.5 and 29 inches. The bikes will feature one-by groupsets from Shimano and Microshift with mechanical disc brakes and internal cable routing. The lone fork option is a Suntour SR fork with 100-millimeter travel.
“We have developed a bike for the weekend warrior that is ready to hit the trails,” said Maddy Johnson, associate merchant for adult bikes at Walmart U.S. “Many of the bikes in this sport come with a high price point. We wanted to offer our customers a more affordable option while maintaining the quality and versatility that the sport requires, and I think we’ve done that with the Ozark Trail bike.”
In 2019, Walmart launched the premier bike brand Viathon, which offers road, gravel and mountain bikes much more typical of a bike-shop quality bike. Prices for complete Viathon bikes range $2,198-$6,998 and are only available through Walmart.com.