OZ Brands Launches OZ Gravel
In May, OZ Brands announced the creation of OZ Gravel, a lifestyle brand dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas. The launch includes a website, OZGravelNWA.com, as well as social communities on Facebook, Instagram and Strava.
“Building off the amazing success of OZ Trails for mountain biking, OZ Gravel will provide a place for gravel riders to learn about new routes, build their skill sets and share their experiences,” said J.T. Geren, the deputy director of communications and marketing at Runway Group. Runway Group owns and operates OZ Brands.
The OZ Gravel website includes curated routes that take riders on beginner, intermediate and advanced courses throughout the area, with several routes crossing into Missouri and Oklahoma. The routes were hand-picked and tested by Runway Group’s Andy Chasteen.
“Gravel riding is appealing to all kinds of cyclists,” Chasteen says. “You can be a competitive rider, a recreational rider or a solo bikepacker. The gravel scene here is set to explode as we continue to discover these incredible scenic, rural roads.”