YT Industries is set to open an immersive, two-floor showroom in the spring of 2024 on North Main Street in downtown Bentonville.
YT Mill Bentonville will showcase the entire range of YT mountain bikes, host community events and feature a unique rider’s lounge area with pre- and post-ride beverages and entertainment. The center will also feature a pro-level workshop.
“We are thrilled to welcome YT Industries as they open the newest YT Mill in Bentonville,” Aimee Ross of Runway Group said. “As more cycling-related businesses relocate to the Mountain Bike Capital of the World, it furthers our vision of Northwest Arkansas as a premier hub for cycling and cycling-related businesses in North America.”
YT is a fan favorite at mountain bike festivals with its Rolling Circus — YT’s bike demo tour. In 2019, the brand opened its first store in the U.S. in San Clemente, Calif.
“It has proven extremely successful in giving customers access to the brand and an understanding of our vision, and to see our bikes ‘in the flesh’ on a great trail network,” Matthew Wale, YT’s director of global retail, said.
Each YT showroom gives customers full access to the YT brand, bike demos, expert consultation, merchandise and events.
“OZ Trails is a world-class trail system that attracts world-class partners and businesses,” Runway’s Gary Vernon said. “The YT Mill will be a vital piece of our burgeoning cycling ecosystem and we are excited to welcome them to Northwest Arkansas.”
YT is working with Paul Esterer of Moses Tucker Partners and Wood Capital Group on developing the property and Buf Studios for local design and architecture.